Activity 1

Once your students have watched the detailed video with the contests on Instagram, they should perform the following tasks in groups or individually: 

●  To gather data from similar contents of other profiles

●  To set the target group (location, demographics, interests & behaviors, custom & lookalike audiences, automated targeting)

●   To search for influencers and categorize them by the number of their followers (if applicable for the contest they will choose)

●  To set realistic goals (e.g., increase in direct bookings)

●  To create a unique and special hashtag for the contest

●  To opt for an application that chooses the winners of the contest

●  Write in a clear manner the terms and conditions of the contest

• To monitor analytics