Scenario description

Scenario description

Digital marketing covers a huge area of different sectors, and in this case, we focus on hospitality. Additionally, digital marketing consists of various aspects, and in this course, we will focus on enhancing the hotel’s presence on Instagram.

There are many reasons why Instagram has recently gained attention across various sectors; these include monitoring and understanding the characteristics of competitors’ products and promoting your product which will have as result in to increase in the direct bookings on your property and increase the annual revenue.

The specific added value of this scenario consists of providing concrete and actionable examples to support teachers and trainers in integrating and deploying digital skills while working on the implementation phases of digital marketing in the hospitality sector.